About LJA Consulting
A specialist AI infrastructure advisory firm built on 10+ years of practical deployment experience.
Our Story
LJA Consulting was founded by Andre Roberts — an AI infrastructure specialist with over a decade of experience deploying AI systems across Chinese and Western markets.
After years of helping businesses navigate the complexities of cross-border AI deployment — from cloud architecture to market entry — Andre built LJA into a focused advisory firm that prioritises depth over breadth.
Today, LJA works with a select number of founders, operators, and enterprise teams who need fast, strategic AI infrastructure deployment. We don't try to serve everyone. We serve the businesses where our expertise creates the most value.
With £2.5M+ in client revenue generated, 100+ organisations trained, and a 100% client success rate, our track record demonstrates that a focused, premium approach delivers better outcomes than generic consulting.

Andre Roberts
Founder & Principal Advisor
Depth Over Breadth
We serve fewer clients to deliver better results. Every engagement receives senior-level attention.
Speed With Substance
We deploy fast without cutting corners. Our methodology is built for urgency and quality.
Outcomes, Not Hours
We measure success by your business results — revenue, efficiency, market entry — not by time spent.
Global Perspective
Our China-West expertise gives clients an advantage that single-market firms simply cannot offer.
Work With an Advisor Who's Done It Before
If you're serious about deploying AI infrastructure, we should talk.
Apply to Work With Us